In the short video below, Steve Jobs talks about marketing a company's core values so that the company is meaningful. Keep the message simple and don't let mixed messages confuse customers about what your company is really about.
Does your church market its core values well? Do web site visitors, fist time attenders and even members/regular attenders get what your church is about? If not, you may want to rethink how you market your church's core values.
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2 comments postedMark. The church better start thinking about this. It is... I suppose, but only in little pockets. What is interesting is that guys like Jobs is thinking about this rather than pastors - leaders.
Anyway, I love it when you cross the matrix with church and world and business.
J
Thanks Jimmy. I knew you would like this one. I figure you had seen it before since Jobs is an example you use many times for leadership discussions/talks.
Thanks!
Shrop
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